Yahoo: Start page

Yahoo chief Jerry Yang recently summarized a plan to turn the straggling company around by becoming the start page for every internet user across the globe. What Yang failed to provide, however, was a convincing solution to Yahoo’s existential crisis. The Hamlet of the web won’t succeed by simply trying to become a start page. Yahoo is navigating the waters of internet advertising like a goldfish evading a shark, namely its archrival Google. Activist investors ought to take heed - Yahoo is ready...