31 octobre 2006, 0h00
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Wal-Mart and Home Depot are simply growing larger than their natural customer base. Returns on investment are falling, as new stores increasingly cannibalise sales at older ones. Political attacks are rising on what are seen as the big box bullies. But McDonalds offers a good example of how to manage this change.
The burger giant was in an even worse position a few years back. Its focus on growth had made it financially unhealthy and politically unpopular. But there was a relatively simple answ...
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