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Tata strategy: Bombay Big Cat

28 mars 2008, 0h00
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Parking both the world’s cheapest car and two high-end British icons in your garage seems a strange way to impress the Joneses. But Tata Motors might just pull off combining Jaguar and Land Rover, which it has bought from Ford, with its recently unveiled $2,500 «People’s Car». Tata group companies actually have a decent record juggling the cheap with the exclusive. Tata’s Taj Hotels, for instance, command some of the highest rates in the world – sleeping in the grand royal suite of the Taj Lake ...
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