Setanta: Too greedy

Setanta was just too greedy. The Irish satellite broadcaster’s investors stood to double their money in two years if they found a buyer at the mooted £1bn asking price. It was a nice try, but with Setanta’s lucrative UK Premier League football rights up for auction this year, no wonder bidders melted away. Sports enthusiasts Michael O’Rourke and Leonard Ryan founded Setanta in 1992 so expats could watch Irish football internationals in the UK. Yet sleepy Setanta only burst into life two years a...