NBC’s Olympics: choosing teams

In many respects, NBC’s Olympic performance surpassed expectations. The network brought in the most viewers in history. And it sold an extra $25m of advertisements when the games proved more popular than expected. Chief executive Jeff Zucker hopes this will silence questions about the network’s future within General Electric, NBC’s jet engines-to-refrigerator parent. If anything, it may do the opposite. As a stand-alone investment, the Beijing Olympics did ok. NBC paid nearly $900m for the right...