iPhone/Europe: Bite out of Apple

Vodafone shouldn’t get sucked in by the iPhone hype. The US launch of Apple’s new handset has created enormous excitement. There telecoms operator AT&T has signed an exclusive revenue-sharing deal with Apple. Vodafone is considered favourite to win a similar agreement in Europe. The mobile group shouldn’t stretch too far to win the deal. It’s easy to see why Vodafone might want the iPhone. The handsets are likely to sell like hotcakes. Assume Europe accounts for the same 30% of global iPhone sa...