ING Less is more

Bancassurers generally justify their existence by pointing to the financial benefits to be gained from cross-selling banking products to insurance policyholders and vice versa. But not ING. Indeed, the Dutch financial services giant doesn’t actually seem to believe very strongly in bancassurance as a business model. Its highly successful banking investment - the internet bank ING Direct - doesn’t even sell its insurance products. So why on earth does ING persist with being both a bank and an in...