Google/Yahoo: Google’s moving target

Google has outfoxed Yahoo. CEO Terry Semel promised that Yahoo’s much-hyped Panama ad platform will enable it to narrow its gap with Google. But that looks like a long-shot. It turns out that Google didn’t just sit idly by as Yahoo tried to snatch away ad market share. Instead, Google quietly improved its own system in February in such a way that it offset Panama’s advantages. Specifically, it gave advertisers more information about the effectiveness of their key-word choices, allowing them to ...