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  • Gaël Saillen
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Fiat-Chrysler: fixin’ Detroit, Turin-style

06 novembre 2009, 0h00
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Antony Currie Sergio Marchionne has drawn up an ambitious blueprint for driving Chrysler out of the wrecker’s yard. Some five months after the Motown carmaker emerged from its turbo-charged, government-funded bankruptcy, the new capo and his top executives treated industry observers to 16 presentations over some seven hours laying out their plans. But his vision needs to do more than look good on paper. Unsurprisingly, he is importing some of the strategies that served him well in turning Fiat...
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