06 novembre 2009, 0h00
Partager
Antony Currie
Sergio Marchionne has drawn up an ambitious blueprint for driving Chrysler out of the wrecker’s yard. Some five months after the Motown carmaker emerged from its turbo-charged, government-funded bankruptcy, the new capo and his top executives treated industry observers to 16 presentations over some seven hours laying out their plans. But his vision needs to do more than look good on paper.
Unsurprisingly, he is importing some of the strategies that served him well in turning Fiat...
Ce contenu est LIBRE d’accès. Pour le lire, il vous suffit de créer un COMPTE GRATUIT