EBAY Banging the cyber-gavel

The news just got worse for traditional media firms. Fol-lowing the lead of Google and Yahoo, Ebay is introducing a system that will allow advertisers to track the return on their ad dollars. This disruptive move will further erode the classified ad revenue of newspapers. Ads follow eyeballs. Ameri-cans are now spending around a fifth of their time online. Yet internet adverts comprise only about 5 percent of total advertising budgets. That means there is vast room for expansion of online adver...