buy.com Sell.com

One of the most spectacular flops of the dotcom era is looking for a second chance. Buy.com’s founder, Scott Blum, made a fortune by selling his stake in the internet retailer. He then bought it back for a pittance one and a half years later. Now he is about to sell the group to the public for a second time. In its first incarnation, buy.com was a textbook example of dotcom excess. Its original strategy was to sell goods below wholesale and make money selling advertising. It lost money hand ove...