Branson Branson turns green

Sir Richard Branson has gained amazing publicity from his promise to invest $3bn in saving the planet. As ever, the Virgin boss is a wizard of self-promotion. Branson’s move has been compared to Bill Gates’ donation of the bulk of his fortune to fight AIDS. But one has to pinch oneself to remember that this is not a charitable gift. The Virgin boss is trying to make money not giving it away. What’s more, Branson’s decision to reinvent himself as an environmentalist should cause even those with s...