Boutiques: New breed boutiques

Joe Perella is starting one and so is Gerardo Braggiotti. Boutique investment banks are sprouting up everywhere. Small wonder when one considers how much richer the initial public offerings of Greenhill last year and Lazard earlier this year made their partners. But the new boutiques aren’t carbon copies of the old ones. Like the big Wall Street firms they will compete with, the new breed of boutiques is looking to go beyond the traditional business of offering advice. They will try to nab a gr...