Apple’s risky gambit

Steve Jobs is a master of surprises, but he crossed a dangerous line Tuesday by making a bold promise that may come back to haunt him. Apple has excelled through a combination of innovation and marketing savvy. Most importantly it has under-promised and over-delivered, thereby avoiding the Microsoft curse. The software giant is a repeat offender at disappointing consumers and investors by making major promises that have gone unfilled. So with so many colourful iPods on display at Apple’s annual ...